VOTAR ES PODER PAC works to increase the voting power of the Latino community. With the size and influence of the Latino vote growing exponentially in each election, the PAC is committed to enhancing the information disseminated to Latino voters in Arizona, Florida, and Georgia. In the 2020 election cycle, the work has included canvassing in key Latinx voter areas to increase voter turnout, and direct mail and digital advertising to targeted Latinx and Hispanic voters.